Execution...

Depending on the strategy we determined for you,  we could need an email campaign, a banner (display) campaign, landing pages, social media and so on.  To get each and every one of these out in market - we  have to carry out flawless execution using industry best practices. See our sneak peek into just some of the  things we make sure to do when executing  your campaign.

Monitoring...

Liken to watching our kids play at the park. From a close  enough distance, we let our campaign strategy careen its  way through the marketplace as the message succeeds, spreads and situates itself. We make notes, create reports, track activity for learnings and next steps.

Optimization...

Tweaking and fine tuning a campaign saves our clients valuable money (ex: spending money on the right dayparts for banner placement). When we’ve completed our monitoring phase, we will determine, from volumes of data that will help us to optimize your campaign.

Here is an example: Emails are not opening as much as we’d expect. With this, we may find that the people who do open the emails are engaging with the email content well but not enough are opening it. Our theory would be to look at the subject line of the email. We would likely test it.